Imprimatur provides language and technology solutions to enable companies to succeed in the global marketplace. Major organisations throughout Europe, the Americas and Asia work with Imprimatur to deliver value throughout the product and content lifecycle — from development through localisation, testing and maintenance.
Our clients rely on our translation, localisation, publishing, authoring and illustration services to prepare their documents and products for global audiences.
Imprimatur enjoys long term client relationships by providing outsourcing services that combine worldwide resources, technology expertise and project management excellence.
At Imprimatur, we believe that the greatest success comes from a broader, business-based perspective aimed at providing solutions that position companies to win in international markets in the short and long terms. This approach enables us to develop and deliver integrated multilingual solutions that address real business issues such as:
Even with the evolution of a borderless global economy, many companies today still assume that what works well in their home market will work well in other markets. In each new country there are a variety of factors that will affect the customer's perception of your product and ultimately their decision to purchase. Failure to properly identify and address these barriers can place your entire global product plan at risk.
Successful global companies have come to rely on Imprimatur to adapt their products and supporting documentation to meet the increasingly diverse expectations and requirements of their global customer base. Our work begins with a thorough analysis of your products and target markets, including functional testing to establish baseline performance metrics. Using this information, we then create a custom solution that leverages our core capabilities in translation, localisation, authoring and publishing.
As economic borders evaporate, marketing leaders are under increased pressure to drive share and brand awareness on a global scale. Selling into additional geographic territories can open up enormous potential for revenue generation and help distribute economic risk, but such efforts require new approaches and, more importantly, new perspectives.
Working with Imprimatur enables you to maximise the impact and results of your global marketing and communications efforts while providing the control and protection you desire. Our work begins with a review of your target markets and their respective cultures to identify potential issues and leverage points. We then design a custom program that brings to bear the best of our capabilities, including:
In the past several years, new techniques and technology have emerged that enable corporate training organisations to achieve their goals and cost-effectively reach a global audience. Computer-based training, videos, and other vehicles are supplementing traditional classrooms and providing additional distribution options that enable broader delivery. However, reaching your audience is only half the challenge. To ensure the greatest level of comprehension and retention, your content must be delivered in the native language of your target audiences.
Working with Imprimatur, you can adapt your training content to suit the linguistic and cultural environments of employees and customers in your target markets. We begin with a review of your content relative to your various audiences and from there we design a custom solution to maximise the impact of your material. To adapt your program content, we will address such areas as:
For many companies, the decision to go global did not occur at a specific moment but rather evolved over time as opportunities presented themselves and expectations grew. The result is that you are now likely to work with dozens of translation vendors with limited managerial oversight resulting in higher costs, lower productivity and inconsistent quality.
By engaging Imprimatur, you can consolidate your spending and disparate processes under one contract, affording you one point of contact and accountability while improving turnaround times and production quality. We begin with an objective audit of your current processes and support models. From there we develop a custom globalisation program for your firm that integrates your internal production systems and teams with one or more of our core capabilities including: